Graphic design today is one of the key components of information communication, in other words company’s branding, which creates an attractive design and gives significance to any story. But, despite the importance of this area, people around graphic designers do not always understand their role.
Myths about graphic designers can be found all the time, but today we will talk about the 5 most common ones.
Writing texts is not graphic designer’s task
If you are a designer, you should not move very far from copywriters and editors: you are responsible for the final appearance of the text on the page. Your design should complement the story written by the copywriter, so you need to read the whole text, put it together and make it call attention. You should make the message on the page as visually clear as possible, which is achievable only by working in tandem with a copywriter and with the text itself.
Be always informed about new trends
A new direction in design can inspire and throw great ideas. But to create all the work based solely on trends can drive you into a dead end.
The best thing you can do is be inspired by something new, come up with a design in your own style and add only a little bit of modern innovations. The best design projects set trends, rather than dive into them, which end up looking the same as all other projects on the internet.
You should always come up with something new
Pressure is extremely high for graphic designers on today’s market, where they are required to come up with something new and incredibly cool every time. Each time, customers raise the bar of expectations, focusing on the modern designs of their competitors and other projects, wanting to keep up and maintain leadership positions in the forefront of the design trend. The thing is that gradually updating the project, introducing new functions and capabilities into it in accordance with new technologies is good, but if you do this only because of the client’s desire to keep up, this won’t lead you to anything good.
In order for you to generate results you need to forget about inspiration and focus solely on finding new solutions that will bring the client to a leading position. Do not forget that you are primarily a designer, so practice new approaches to design, study new programs, try to improve a project that is already completed. Sometimes these actions lead to the emergence of new ideas that can be used in the next project.
Fear Comic Sans like a plague
Some designers take their hatred of the Comic Sans font to the extreme, severely criticizing anyone who dares to use it in their work. In general, this font was first developed for use in the “clouds of dialogue” of the characters in the comic book. Since then, they began to use it uncontrollably wherever the customer asks for the “original” font. Of course, this font with its style is not applicable everywhere, especially in the printing industry, but sometimes it can be used. Today, many experienced designers choose Comic Sans to convey “everyday” style in their projects, as well as to display dialogs in illustrations. Therefore, you should not write off the font: yes, it is very specific, but it can be used sometimes.
Graphic design is just decoration
The profession of designer is becoming more and more common, but there is no real understanding of what graphic designers do. Many believe that the main task of the designer is to make beautiful things, like to take a plain text, add pictures and decorations to it. But this is very far from the truth. In fact, designers believe that the form should depend on the function performed – the effective communication of the message to readers. Therefore, their goal is to create a beautiful and functional design, which requires a large number of skills developed over the years.
Do not forget that in each industry there are many myths that take place among specialists in this industry. Along with designers, people who have never studied design continue to support many of those myths about creative people, burdened with limitless creative abilities. Therefore, the next time you start another project, remember: the possibilities of design are endless, and all the myths that you have heard are just things that people tell without even knowing anything about any of those subjects.
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